Behind the TV Binge // Uses & Gratifications Theory

Developed by Elihu Katz, the Uses and Gratifications Theory seeks to understand the driving mechanism behind our consumption of media. According to his research, media consumption is driven by each and every consumer’s personal need gratification. Katz’s theory includes four assumptions: 1. People use media for personal purposes. 2. People seek to gratify their needs. 3. Media competes for our attention and our time. 4.…

FULL STORY

SHARE:

It’s An Instagram World, and We’re All Living in It.

You tweak the lighting and saturation, crop out the stranger in the background, craft a rhythmic caption with perfectly placed punctuation, and select “save draft.” It may be 11:30 in the morning, but we all know prime posting time is between 5:00-6:00 pm. It’s an Instagram world, and we’re all living in it. In the 1960s, Marshall McLuhan developed the Media Ecology theory. Media Ecology…

FULL STORY

SHARE:

Twitter Ads & Critical Thinking // Dramatism

I aimlessly scrolled through my newsfeed, scanning the latest political tweets dispersed between random thoughts from friends and blurbs from nonprofits and businesses.  Video links from the latest episode of The Voice caught my eye — I wonder who made it through to the next round? Then a gif of Wendy’s latest deal appeared, and I felt my stomach growl. Right before I closed the…

FULL STORY

SHARE:

Group Projects & Breakfast // Symbolic Convergence Theory

Developed by Ernest Bormann, Symbolic Convergence Theory focuses on the cohesion levels of a specific group of people through the shared meanings and lingo that are exclusive to that particular group. When a group member wants to create a symbolic convergence, he or she creates a dramatized message that uses imaginative language to describe an event. If that dramatized message is accepted by each group…

FULL STORY

SHARE:

Bethel Concerts // Social Judgment Theory & The Elaboration Likelihood Model

I attended a Bethel concert Saturday night ((it was fabulous, by the way)). When the Brian and Jenn Johnson pulled out stools and a hightop table to share for a few minutes, the crowd eagerly sat down and soaked up their story like sponges under a faucet. Everyone there was not only thrilled to hear Bethel sing, but they also couldn’t wait to receive the…

FULL STORY

SHARE:

What’s In Your Bio? // Social Information Processing Theory

Instagrammers, Twitter influencers, and LinkedIn specialists all stress the importance of your bio. Your snippet of yourself should describe who you are, what you’re about, and why people must have you in their feed. Some social media enthusiasts put their job title in their bio; others list their hobbies and their passions. Some type out their personality type; others tag their kids or their pup.…

FULL STORY

SHARE: